We helpunique brands conquerAmazon & TikTok Shop.

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E-commerce is reshaping how consumers shop

Online consumer behavior is evolving rapidly. Shoppers are increasingly moving away from traditional sales channels when e-commerce platforms offer a better experience and superior service. In this new landscape, brands that adapt quickly and strategically are the ones who stand to gain the most.

Unique brands have fantastic advantages.The power of desirability.It is still necessary to be present where customers shop today: Amazon and, increasingly, TikTok Shop.

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Every brand must consider its presence on Amazon.

The Amazon Brand Registry is the first step to regaining control over brand image, and therefore brand value.

Whether or not they sell directly, it's essential for brands to manage their presence on a platform visited by millions of (potential) customers.

Amazon now offers a wide range of opportunities to leverage. WOW ensures flawless execution of conversion content (PDP/product pages), A+ Content (Premium), Brand Story, Brand Store, through the management of Amazon Ads (Sponsored Products / Sponsored Brands / Sponsored Display and DSP (generalized)).

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E-commerce extends beyond marketplaces

The next stage of e-commerce is not limited to marketplaces - it's also about social commerce. That's why we help brands expand their reach and develop sales on TikTok Shop through a mix of shoppable content, creator affiliation, Live Shopping and TikTok Ads (Shop Ads / Spark Ads) — with a clear objective: generate volume while protecting the brand.

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WOW delivers comprehensive solutions

We offer a comprehensive approach, designed to optimize brand presence, increase visibility, and drive sales. Thanks to in-depth industry knowledge, technical expertise, and a pragmatic mindset, we support both local market success and international expansion. See our client stories to learn about our results.

At WOW, our mindset goes beyond simply keeping up with every e-commerce change. We integrate them with a focus on brand value, ensuring your exceptional products are bought even more in this fast-evolving world.

Explore our Expertise

Why Choose WOW

We combine strategic expertise, cutting-edge technology, and international reach to deliver exceptional results for unique brands.

How does WOW combine Amazon and TikTok Shop?

We leverage the full Amazon ecosystem—from Amazon Brand Registry management to Amazon Ads campaign optimization—alongside TikTok Shop to create a unified e-commerce strategy that maximizes your brand's reach and sales potential across multiple platforms.

  • Comprehensive Amazon expertise covering Amazon Brand Registry and Amazon Ads
  • Integrated TikTok Shop strategies that complement Amazon marketplace presence
  • Unified approach that maximizes brand visibility across transactional and social commerce channels

How does WOW use AI to optimize performance?

Our advanced AI tools continuously analyze Amazon Ads performance data and campaign metrics to optimize targeting, improve conversion rates, and drive better results for your brand.

  • Real-time Amazon Ads performance analysis and pattern recognition
  • Data-driven campaign optimization for Amazon Ads and TikTok Shop
  • Strategic insights that enhance decision-making and e-commerce results

Why is WOW's Barcelona team different?

Our international team based in Barcelona works with e-commerce brands globally, bringing together diverse expertise and cultural insights to help international brands succeed across Amazon and TikTok Shop. Learn more about our team.

  • International market expertise with cultural and linguistic understanding
  • Barcelona-based team with global perspective on e-commerce dynamics
  • Proven experience helping international e-commerce brands scale on Amazon and TikTok Shop

Frequently Asked Questions

Amazon & TikTok Shop Audit
free in 48 hours

Share your e-commerce site, your Amazon account or your TikTok Shop account

We'll provide a professional assessment with insights on optimization opportunities.

WOW Barcelona – Amazon & TikTok Shop Experts